A patient journey is an insight map that enables us to keep our “eyes on the stars and our feet on the ground”.
How effectively are we evolving the focus and perspective of the patient journey to unlock the opportunity for an asset, as we move from early development to late development?
Join Sarah Blakeston, Jo Gryniewicz, Shirley Shadur and Simon Fogg in our ‘Reframing Patient Journey Webinar’ to explore our perspectives and implications for Global and Local Brand teams:
- What do we mean by patient journey?
- How do we need to evolve our perspective as we move from early to late development?
The focus and perspective of the patient journey should evolve alongside evolving business needs as you transfer an early-stage asset into a winning brand in a competitive category.
If you need to unlock the opportunity of your brand and win the category, join us to hear a fresh perspective on how to utilise a patient journey to optimise the success of your brand.
If you are interested, click here to watch.