Brand planning is a vital but much maligned part of pharmaceutical marketing.
All too often, it’s seen as a chore, a box ticking exercise, or something to get done and move on from. The reality couldn’t be further from this!
In a recent webinar, Branding Science experts Ed Corbett and Simon Fogg explored the current state of brand planning in the industry, where improvements can be made, and how teams can create plans that people love.
Click here to read our latest article for a summary of their key findings.
Missed the webinar? No problem – you can watch it on demand by clicking here.
Get in touch:
Ed Corbett – Head of Consultancy: [email protected]
Simon Fogg – Director, Strategic Consulting: [email protected]