Where have all the pharma brands gone?
Brands are all around us and shape our decisions in ways we are not conscious of.
So why has there been a steady decline in their creation in pharma?
Having embraced the idea of brand building in the 2000s/2010s, there has been a steady decline in their creation in the pharma industry, frequently driven by the perception that they are not ‘appropriate’ for HCPs – or worse, seen as ‘cheating’ those who make prescribing decisions for patients.
In our latest article, Ed Corbett, Head of Consulting at Branding Science argues that not only are brands for everyone, but they are also more important than ever in an increasingly noisy and competitive pharmaceutical environment.
To find out why brands are still so vital in pharma, click here to read our article in full.
Get in touch:
Ed Corbett, Head of Consultancy: [email protected]