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The ASCO annual meeting continues to be an inspiring and informative experience covering advances and challenges in oncology care.

In alignment with this year’s theme of Partnering With Patients: The Cornerstone of Cancer Care and Research, we’ve discussed some of they key themes that place patients at the centre of care.

In our latest article, we’ve summarised some of the overarching highlights and key takeaways from ASCO 2023.

These include:

  • Shared decision making
  • Personalised medicine
  • Evolution of immunotherapy
  • Precision oncology
  • De-escalation of treatment
  • The future of cancer prevention and vaccines

At Branding Science, patient centricity is an integral pillar of who we are and what we do.

If you’d like to find out more, take a look at the full article here.