Branding Science, a leader in the pharma solutions sector, is thrilled to announce the launch of its latest innovation: a powerful, internal-facing AI tool, designed to help our primary market research and strategy experts get to deeper insights, quicker, to help our clients make smarter decisions for better patient futures.
This pioneering AI tool, named metAInsights™, leverages over a decade of accumulated pharma insight and cutting-edge artificial intelligence technology, allowing our internal teams to interact with our historic library of projects through a chatbot-style interface.
Pulling from over 1,200 strategy and insights projects, developed for hundreds of successful brands (including multiple blockbusters), based on insights gathered from hundreds of thousands of respondents, metAInsights™ accesses a deep and broad dataset of validated, compliant, qualitative and quantitative insights, putting them at the fingertips of every single researcher and consultant working at Branding Science, helping us to get you to the right decisions, quickly.
“metAInsights™ represents a significant leap forward in our ability to harness the full potential of the data we have been accumulating over the years,” said Peter Cunningham, CEO of Branding Science Group. “This tool is not just a testament to our ongoing commitment to innovation, but also to our dedication to making a meaningful difference in the lives of patients by empowering healthcare providers with superior tools.”
The introduction of metAInsights™ comes at a critical time. As the pharma industry continues to grapple with vast amounts of data, the need for sophisticated tools to sift through, analyse, and draw actionable insights from this data is more pressing than ever. metAInsights™ utilises machine learning algorithms and natural language processing to analyse Branding Science’s heritage library of qualitative insights, helping us to identify not just ‘the what, the who and the how’, but also ‘the why’ of brand strategy creation.
Branding Science is committed to continuous innovation to help pharma serve its patients better. With the launch of metAInsights™, Branding Science is setting a new standard in the use of AI in healthcare, further solidifying our position as a forward-thinking leader in the industry.