Clinical trials play a pivotal role in the development of new pharmaceutical treatments, but they are not without their challenges.
In a recent webinar, Branding Science Director Chris Recaldin and Senior Director Andrew Cavill shed light on the challenges that the pharmaceutical industry faces when it comes to the clinical development of its assets.
In our latest article, summarising the key insights from this webinar, we explore:
- The change in mindset required to improve the trial experience
- How insights uncover the value offered by a clinical trial
- The methodological challenges that should be accommodated when conducting insight generation programmes for trial teams
To read the article in full, click here.
You can also watch the webinar any time by clicking here.