Latest news
At Branding Science, we are more than just consultants; we are your guides leading you across the landscape of the pharmaceutical world. Take a look at our latest news below.
Upcoming event: Bridging the gaps in access to care: enhancing the patient and caregiver experience
Pharmaceutical companies play a critical role in ensuring that patients receive timely and equitable access to care – however, significant gaps remain. What are the most pressing challenges, and how can we work together to resolve them? Join us for an engaging...
Take the pain out of brand planning
Brand planning season is upon us, and for many teams, it can feel like an overwhelming process filled with complex templates, endless revisions, and cross-functional challenges. However, brand planning doesn’t have to be painful. By focusing on ambition,...
Why health inequities matter in rare disease and how to bridge the gaps
Health disparities have a significant impact on healthcare systems and are expected to worsen in the coming decades. In the US alone, these disparities already cost the healthcare system $320 billion annually, with projections to reach $1 trillion by 2040. ...
Five key steps to the successful creation and activation of HCP segments
As the time HCPs spend with patients is short, much of their prescribing is habitual. A lot of brands are fighting for their attention, and changing habits is hard. If you want to drive a change to prescribing, your brand’s communications must be ‘spot on’ in terms of...
BrandFest ‘25: an industry event to remember
In October 2024, at Branding Science’s BrandFest ‘25 event, a group of cross-functional pharma professionals came together to discuss three key topics facing the industry in relation to building brilliant brands: The future of insight generation in brand development...
A breath of fresh air: how pharma is embracing a greener future
The pharmaceutical industry has a powerful remedy for nearly every condition—but what about healing its own carbon footprint? While pharma has been a hero for global health, it’s also left a bit of an environmental mark. In fact, the healthcare industry is responsible...
How Successful Pharma and Biotech Launches Put the Patient Lens at the Center of Brand Strategy
A positive patient experience is the ultimate goal in healthcare, and leading pharma and biotech companies are increasingly focusing on patient-centricity as a core aspect of brand strategy. By viewing the patient as a whole—considering their physical, emotional, and...
Are decentralised trials the solution to our clinical trial woes?
From participant recruitment and retention to ensuring diversity and minimising patient burden, the world of clinical trials faces a unique set of challenges. Decentralised clinical trials (DCTs) have emerged as a potential solution, promising to address some of...
The state of pharma brand planning in 2024
Pharma brand planning is at a pivotal moment as we move through 2024, with new trends and areas of strength emerging, as well as a few aspects that could do with some improvement. At a recent webinar, Branding Science experts Ed Corbett and Simon Fogg talked guests...
Why brands matter in pharma
Where have all the pharma brands gone? Brands are all around us and shape our decisions in ways we are not conscious of. So why has there been a steady decline in their creation in pharma? Having embraced the idea of brand building in the 2000s/2010s, there has been a...