In the dynamic world of pharmaceutical development, understanding the patient journey is a pivotal aspect of creating a successful and impactful brand and commercial strategy.
In a recent webinar, entitled ‘Reframing patient journey: New perspectives and implications from an early-stage asset to an established brand’, Branding Science experts Sarah Blakeston, Jo Gryniewicz, Shirley Shadur and Nick Ross explored the significance of the patient journey across various stages of the product lifecycle.
If you missed the webinar, don’t worry – you can still read all about their findings in our latest article.
For the full summary of the key insights from the webinar, click here.