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2023 has already seen an explosion of innovation within AI, accompanied by an equally remarkable explosion in media and public attention.

The world’s response so far shows a heady mix of excitement at the leap forward that generative AI represents, along with equivalent doses of alarm at the potential implications for life as we know it!

But what is Branding Science’s view on the opportunities for this new technology and how are we planning to seize the opportunities it presents?

In this article we’ve discussed some of the key talking points when it comes to the future of AI, including:

  • Where are we today?
  • What does this mean for our industry?
  • Reasons for caution
  • How Branding Science is embracing AI
  • Seizing the opportunities
  • 2023 and beyond

If you’d like to find out more, take a look at our latest article here.