This is Branding Science – The Book
Insight-led thinking for brand building in pharma
The creation of brands in pharma is a science. In collaboration with behavioural science expert Jon Chandler, This is Branding Science explores how insight, behaviour, and strategy combine to create meaningful, valuable brands.
What This Book Is About
This is Branding Science brings together expertise from across Branding Science to explore the intersection of behavioural science and brand building in the pharmaceutical industry.
The book breaks down how brands can be built not just creatively, but scientifically — using insight, evidence, and a deeper understanding of human behaviour.
What You’ll Learn
Insight
Understanding behaviour and the role it plays in decision-making
Strategy
Applying behavioural science to shape clear, effective brand direction
Action
Translating insight and strategy into practical brand-building approaches
About Branding Science
Branding Science is an insight-led consultancy specialising in behavioural science, marketing science, and data-driven strategy to help organisations build stronger, more effective brands.
Who This Book Is For
1
Brand and marketing leaders in the pharmaceutical industry
2
Strategy and insight teams
3
Organisations interested in evidence-based brand building
Interested in exploring Branding Science?
If you would like a copy of This is Branding Science, please use the contact form to request one.