The pharmaceutical insights industry has used fundamentally the same questions for a long time in our research to support pipeline decisions and planning. Questions like:
- How likely are you to use this product?
- What percentage of patients would you use it for?
Is it time to reframe these questions to provide more insightful results?
In this article, Branding Science’s Senior Client Services Director, Lucy Ireland, questions the traditional approach of relying on doctors to predict the future use of pharmaceutical products (in Demand studies, Target Product Profile tests etc), proposing a shift in the wording to generate arguably more accurate and definitely more insightful results.
Click below to read more!
Get in touch: Lucy Ireland, Senior Client Services Director: [email protected]