Why brands matter in pharma

Why brands matter in pharma

Where have all the pharma brands gone? Brands are all around us and shape our decisions in ways we are not conscious of. So why has there been a steady decline in their creation in pharma? Having embraced the idea of brand building in the 2000s/2010s, there has been a...
Highlights from EPHMRA 2024

Highlights from EPHMRA 2024

EPHMRA 2024 was a great opportunity for us to catch up with clients and old colleagues, to hear the latest news and cutting-edge developments in our industry. This year’s theme, ‘Inspire – Challenge – Network’, was evident throughout the diverse and engaging sessions,...

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