The state of pharma brand planning

The state of pharma brand planning

Brand planning is a vital but much maligned part of pharmaceutical marketing.    All too often, it’s seen as a chore, a box ticking exercise, or something to get done and move on from. The reality couldn’t be further from this!   In a recent webinar, Branding Science...
Immutable laws of brand planning

Immutable laws of brand planning

You might find this controversial, confirmatory or somewhere in between, but here are our 10 immutable ‘laws’ of pharmaceutical brand planning: 1. Most teams see brand planning as a chore Team members have other things to do (or that they would rather do) and brand...

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