We are
Branding Science
Behavioural Sensemakers, Strategic Changemakers
We enable pharma to make smarter decisions for better patient futures.
We are
Branding Science
Behavioural Sensemakers, Strategic Changemakers
We enable pharma to make smarter decisions for better patient futures.
Branding Science is a global pharmaceutical insight-led consultancy. We navigate the brand building landscape from early asset and across the full brand lifecycle.
We are a global insight-led pharmaceutical consultancy, built upon a foundation of behavioural, marketing and data sciences.
Our work harnesses commercially meaningful insight to create world class strategies for brands, portfolios and early-stage assets.
We act with courage and conviction, challenging the status quo to elevate thinking and enable positive change.
Let’s invigorate your brand
We are the go-to thinking partner for the world’s biggest pharma companies for effective brand building. Branding Science is where insight-led consultancy gets to the depths of human decision-making and our approach is rooted in our philosophy:
‘Behavioural Sensemakers, Strategic Changemakers’.
Insight
Our researchers’ expertise and innovation in qualitative and quantitative research is underpinned by our firm commitment to understanding decision-making harnessing the latest advances in behavioural and data sciences.
Strategy
We are your partners in thinking. Our consultants work with you and your team to take the right strategic decisions that drive growth for your brand.
Action
Strategy is useless without action. We work with cross functional teams to ensure that the right plans are in place and acted upon to ensure your strategy comes to life and makes an impact.
Insight
Our researchers’ expertise and innovation in qualitative and quantitative research is underpinned by our firm commitment to understanding decision-making harnessing the latest advances in behavioural and data sciences.
Strategy
We are your partners in thinking. Our consultants work with you and your team to take the right strategic decisions that drive growth for your brand.
Action
Strategy is useless without action. We work with cross functional teams to ensure that the right plans are in place and acted upon to ensure your strategy comes to life and makes an impact.
Get in touch
Got a question, or want to find out more? We’d love to hear from you. Click here to get in touch.
Tap into our
depth of expertise
Clinical Trial Experience
Globally, the pharmaceutical industry is facing a crisis within clinical development. We believe that gaining a deeper understanding of the clinical trial experience can help solve it – here’s how.
Opportunity Assessment
Opportunity assessment is critical when it comes to early commercial strategy, brand creation and business development decisions.
Learn how we draw upon our wide range of capabilities to develop an approach that works for you
Positioning
For pharma teams that ultimately want to create winning brands that play a meaningful role for their customers, a solid positioning is critical, with the approach varying depending on the development stage of the asset.
Here’s our approach to helping you create a positioning that supports critical business decisions.
Segmentation
At Branding Science, we feel strongly that the commercial value of HCP segmentation ultimately comes down to the ability to activate insights in your marketing activities to achieve the desired behaviour change.
In any highly competitive, dynamic marketplace, brands must be laser focused on who their customer is and the most effective way of targeting and tailoring a compelling product and message.
This requires a segmentation program that closely links marketing, analytics, insights and sales from the start. Here’s how we achieve that here at Branding Science.
Patient Journey
At Branding Science, we believe that a patient journey isn’t one size fits all: its relevance, usages and implications depend on the disease in question and the stage of the asset development process.
With a strong focus on operationalising patient centricity, Branding Science is best placed to help you understand and activate patient journeys that support critical business decisions.
Partners in thinking to the world’s global pharmaceutical companies
Here’s what our clients say:
It was an honour to be part of this project, with amazing simulation participants, advisors and an exemplary vendor – Branding Science.”
Branding Science is wonderful, they direct the conversation very well which enables us to the most impactful insight. I really like how the team interact with all the respondents. The outputs they have generated should be part of every protocol release or design.”
As we are nearing the final stages of the project, I wanted to say a big thank you to everyone for the wonderful work you have done. It was our first experience with such a project and you have each been so patient and thoughtful in guiding us through the process and it’s always felt like you worked in partnership with us to respond to changing needs and feedback. The valuable learnings taken from the project will now be turned into meaningful difference for the trial participants, families, and site staff and we will keep you updated on progress and impact so you can see what has been achieved.”
Latest News
Join our webinar: The state of pharma brand planning
Join us for our upcoming webinar! Brand planning is a vital but much maligned part of pharmaceutical marketing. All too often, it’s seen as a chore, a box ticking exercise, or something to get done and move on from. The reality couldn’t be further from this! Join...
Reframing patient journey: New perspectives and implications
In the dynamic world of pharmaceutical development, understanding the patient journey is a pivotal aspect of creating a successful and impactful brand and commercial strategy. In a recent webinar, entitled ‘Reframing patient journey: New perspectives and implications...
How to conduct stress free ad boards: Our top tips
Here at Branding Science we have been fortunate to assist numerous companies in conducting advisory boards, fostering many insightful discussions with a range of healthcare professionals. However, these conversations aren’t always a breeze! That’s why we’ve distilled...