Latest news
At Branding Science, we are more than just consultants; we are your guides leading you across the landscape of the pharmaceutical world. Take a look at our latest news below.
If AI will make treatment decisions in the future, what does this mean for clinical trial design now?
Our healthcare world is full of examples for how AI could be - or is already - improving diagnosis, treatment, follow up and the overall patient experience. So, what if AI algorithms were used to make recommendations for treatment decisions, to support doctors in...
SEPARATING HYPE FROM REALITY IN THE WORLD OF AI
In the world of hype surrounding the term ‘Artificial intelligence’ (AI), it’s natural to ask how you can actually define what AI is (and isn’t). With many tech providers offering genuinely innovative and valuable solutions under the banner of AI, whilst others use...
Highlights from EPHMRA 2024
EPHMRA 2024 was a great opportunity for us to catch up with clients and old colleagues, to hear the latest news and cutting-edge developments in our industry. This year’s theme, ‘Inspire – Challenge – Network’, was evident throughout the diverse and engaging sessions,...
Antibody-Drug Conjugates: the fuel for future growth
We're excited to share our comprehensive whitepaper on Antibody-Drug Conjugates (ADCs), a groundbreaking class of targeted cancer therapies. Dive into the details and discover how ADCs are revolutionising oncology. Here are some of the key highlights: Mechanism of...
Now you have your AI chatbot, do you know how to make the most of it?
Many pharma companies are setting up their AI chatbot systems to interrogate their data, but many clients may not know how to make the most of them. In our recent webinar, Branding Science Senior Data Scientist, Gabe Musker, and Vice President of Strategic...
Branding Science CSR team completes month-long fundraising challenge
Congratulations to our global CSR team for their incredible recent fundraising efforts! Our CSR committee took on a 31-day fundraising challenge all over the world throughout May. Everyone pledged to run, walk or cycle a set amount of miles throughout the month, to...
Caregivers: their impact on treatment choice and the patient journey
The importance of the role that caregivers play in the healthcare landscape cannot be overstated. Caregivers are playing an even greater role in the patient journey, and the rise in cancer and other chronic diseases means there are now more caregivers than ever. ...
Entering uncharted territories: how to leverage patient journey insights to strengthen and maximise your opportunity for asset development in rare diseases
6% of people around the world are affected by any of the 7,000+ rare diseases, but only 5% of rare diseases have an approved treatment People living with rare diseases undergo a long, arduous and uncertain journey to find, if at all, an appropriate treatment for their...
Branding Science launches pioneering AI tool, metAInsights™
If you are an investment or biotech team looking to use metAInsights™ to help you make more confident investment decisions, please visit our product site at metainsights.ai. Branding Science, a leader in the pharma solutions sector, is thrilled to announce the launch...
The state of pharma brand planning
Brand planning is a vital but much maligned part of pharmaceutical marketing. All too often, it’s seen as a chore, a box ticking exercise, or something to get done and move on from. The reality couldn’t be further from this! In a recent webinar, Branding Science...