ARTICLES

Watch our recent webinar!  Much of market research still relies on self-reported answers. We ask people questions and assume they can accurately describe how they go about making decisions - and typically also that they rationally consider all the factors before doing...

Watch our recent webinar!  Brand planning is a vital but much maligned part of pharmaceutical marketing.  All too often, it’s seen as a chore, a box ticking exercise, or something to get done and move on from. The reality couldn’t be further from this!  Branding...

In the dynamic world of pharmaceutical development, understanding the patient journey is a pivotal aspect of creating a successful and impactful brand and commercial strategy.  In a recent webinar, entitled ‘Reframing patient journey: New perspectives and implications...

Here at Branding Science we have been fortunate to assist numerous companies in conducting advisory boards, fostering many insightful discussions with a range of healthcare professionals. However, these conversations aren’t always a breeze! That’s why we’ve distilled...

There is currently a lot of discussion about how (and where) AI can best be used in the pharmaceutical industry, and debate about the threat it poses to certain roles within it.  Our position at Branding Science is that in the context of strategy creation, AI is...

Our Data Scientist, Gabe Musker, has shared his views on ChatGPT and generative AI.  Gabe’s aim was to ‘look under the hood’ of generative AI tools such as ChatGPT, and provide our team, in non-technical language, an understanding of how machines learn, from the most...

2023 has already seen an explosion of innovation within AI, accompanied by an equally remarkable explosion in media and public attention. The world’s response so far shows a heady mix of excitement at the leap forward that generative AI represents, along with...