ARTICLES

At Branding Science, we regularly work with market access teams and are well attuned to the complex challenges they face.  So, what are the core problems that global and regional market access teams encounter when working to deliver their global access targets? ...

You might find this controversial, confirmatory or somewhere in between, but here are our 10 immutable ‘laws’ of pharmaceutical brand planning: 1. Most teams see brand planning as a chore Team members have other things to do (or that they would rather do) and brand...

We all know that the AI revolution is coming, but the implications on the work of pharmaceutical market research and brand strategy consulting businesses are still unclear.  In a recent webinar, titled ‘Why AI chatbots will definitely replace the pharmaceutical...

Clinical trials play a pivotal role in the development of new pharmaceutical treatments, but they are not without their challenges.    In a recent webinar, Branding Science Director Chris Recaldin and Senior Director Andrew Cavill shed light on the challenges that the...

Watch our recent webinar!  Much of market research still relies on self-reported answers. We ask people questions and assume they can accurately describe how they go about making decisions - and typically also that they rationally consider all the factors before doing...

Watch our recent webinar!  Brand planning is a vital but much maligned part of pharmaceutical marketing.  All too often, it’s seen as a chore, a box ticking exercise, or something to get done and move on from. The reality couldn’t be further from this!  Branding...

In the dynamic world of pharmaceutical development, understanding the patient journey is a pivotal aspect of creating a successful and impactful brand and commercial strategy.  In a recent webinar, entitled ‘Reframing patient journey: New perspectives and implications...

Here at Branding Science we have been fortunate to assist numerous companies in conducting advisory boards, fostering many insightful discussions with a range of healthcare professionals. However, these conversations aren’t always a breeze! That’s why we’ve distilled...

There is currently a lot of discussion about how (and where) AI can best be used in the pharmaceutical industry, and debate about the threat it poses to certain roles within it.  Our position at Branding Science is that in the context of strategy creation, AI is...

Our Data Scientist, Gabe Musker, has shared his views on ChatGPT and generative AI.  Gabe’s aim was to ‘look under the hood’ of generative AI tools such as ChatGPT, and provide our team, in non-technical language, an understanding of how machines learn, from the most...