Latest news
At Branding Science, we are more than just consultants; we are your guides leading you across the landscape of the pharmaceutical world. Take a look at our latest news below.
How Improving Your AIQ Leads to Better Insights and Better Strategic Decisions
There is currently a lot of discussion about how (and where) AI can best be used in the pharmaceutical industry, and debate about the threat it poses to certain roles within it. Our position at Branding Science is that in the context of strategy creation, AI is...
Team spotlight: Meet our Research Manager, Jess Finney
At Branding Science, we believe that our greatest strength lies in the remarkable individuals who make up our team. They are the heart and soul of our company, driving innovation, shaping our culture, and helping us to achieve our mission. In our team spotlights, we...
Watch our webinar – a new perspective on the patient journey
A patient journey is an insight map that enables us to keep our “eyes on the stars and our feet on the ground”. How effectively are we evolving the focus and perspective of the patient journey to unlock the opportunity for an asset, as we move from early development...
Watch our webinar on how insights can improve the clinical trial experience
The pharmaceutical industry faces ongoing challenges recruiting and retaining participants for clinical trials. This ultimately extends the time to patients accessing life changing medicines. What can we do about this? Join Chris Recaldin and Andrew Cavill to explore:...
Great to be back in person at EPHMRA 2023 Conference
Branding Science attended the 2023 EPHMRA conference in London, and there was a great buzz about the place, with the conference being held in person for the first time since 2019. Some exciting key themes were discussed, including AI, the evolving role of agencies,...
Branding Science named one of UK’s Best Workplaces for Women 2023
We’re excited to announce that we have officially been named one of the UK’s Best Workplaces for Women 2023! Branding Science Group (UK) has ranked 82/100 in the medium size category (51-200 employees) of UK-based organisations recognised as a Best Workplace for Women...
ChatGPT and generative AI: A look under the hood
Our Data Scientist, Gabe Musker, has shared his views on ChatGPT and generative AI. Gabe’s aim was to ‘look under the hood’ of generative AI tools such as ChatGPT, and provide our team, in non-technical language, an understanding of how machines learn, from the most...
Cut through the noise, focus on the value: reflections on the AI Summit London 2023
Our Data Scientist, Gabe Musker, attended the AI Summit London 2023 on behalf of Branding Science! In a new blog, Gabe has discussed what we learned from the summit when it comes to the future of AI, and how we can put it into practice here at Branding Science. Some...
BHBIA Conference 2023: A story of progress and transformation
Were you at the BHBIA Conference this year? How did you find it? Our Branding Science team came back energised and even more committed to finding the optimal balance between the ‘new and shiny’ and ‘tried and tested’ when addressing our clients’ business challenges,...
Watch our webinar on the proposed major pharma EU legislation changes
What does pharma need to know about the proposed major EU legislation changes affecting our industry? Join Ed Corbett, our Head of Consulting, and Anne-Sophie Lenoir, Director in our Berlin office, to explore: The proposed changes The implications for pharma What...